Have you ever heard of Personal Marketing? If what comes to your mind when you hear this term is promoting yourself or an individual in a way. This is it. But it is much more: it involves a series of strategies on strengthening someone’s image. So that this someone is seen as a reference. In the same way that marketing professionals work dedicatedly to promote. A company and its products and services, as we know it well . Personal marketing does all this with a focus on personal promotion. using the same tools and concepts of traditional marketing to achieve similar results .
But to use it properly, you really need to understand
The Concept of Personal Marketing As said, Personal Marketing is a focused strategy to promote an individual instead of promoting a company, strengthening Food Stores Email List the name and image of a professional and his reputation in the market in which he operates. In this way, whoever uses this tool becomes a reference or authority in their area of expertise, influencing other people in their environment. Using this technique to promote an individual’s personal image, it is possible to work with several concepts already known by marketing professionals, such as content marketing , planning , positioning and social media , among others.
The objective is to present a person’s characteristics
In other words, it’s like “selling yourself”. Offering your knowledge and experience to get something in return . It clients for your own business GMX Email List or a job vacancy. Personal marketing is widely used by professionals who are looking for job opportunities, freelancers and self-employed people, who are reinventing themselves in the market in the face of the difficulties that our country is currently facing in finding a formal job. How important is personal marketing? In Brazil, more and more professionals are qualifying and acquiring skills to practice a profession and this has a direct impact on the opportunities available in the job market, making it much more competitive.