For marketing professionals to achieve good results, it is necessary to know who to direct their efforts to, and for that, it is important to monitor the behavior of their consumers. According to Philip Kotler, the factors that influence buying behavior are: cultural, social, personal and psychological. It is based on these factors that the strategies will be defined. But considering so many technological advances and innovations, a strategy adopted in the past will not always be effective in the present. Given this context, it is notable that generations will influence consumers’ shopping behavior. And that is why, over the years, marketing has worked so that each generation has its wishes understood and met.
The study of generations has become increasingly
relevant for companies to create contextualized opportunities with their audience, or even to reach new customers and demands. Therefore, we created this post, with Apparel And Accessory Stores Email List all the characteristics of each generation and their changes in the market. Follow! baby boomers This generation is characterized by those who were born in the period after World War II. With the end of the war in 1945, the fighters returned to their countries of origin and there was a population explosion, mainly in the United States. Therefore, this generation is called baby boomers, which in translation means baby boom.
This was the first generation to have the
They were very questioning and idealistic, trying to fight for their rights and against manifestations of violence. The search for so much revolution reflected GMX Email List in a more ideological consumption, enjoying television, newspapers, magazines, cinema, music, etc. This period was by many world events: the feminist movement. The sexual revolution, the use of the contraceptive pill. New family configurations, struggles for civil rights and the pursuit of racial equality. In Brazil, the baby boomers experienced the remnants of the end of the Vargas Era. The beginning of the automotive industry and the construction of a cosmopolitan culture.
