You’ve certainly come across a promotion on social media. That involved signing up and referring 2 friends to the page to attract more followers. A few years ago, the practice of online contests was widespread as a marketing action and did not have clear rules. Causing some brands to go beyond the limits. Fortunately, that scenario has chang. The main transformation, in this sense, occurred with the publication of Ordinance 422, in 2013, which no longer allowed contests to be held within a social network such as Instagram or Facebook.
The Ministry of Finance, through the
Secretariat for Economic Monitoring and Caixa Econômica Federal. Some of its conceptions on the subject. Which to changes in the rules for promoting tenders. Today, every Food, Kindred Products Manufacturers Email List promotion involving a raffle needs to be registered with Caixa Econômica Federal and this registration has a cost that varies according to the total value of the prizes. Do you want to understand what these rules are and what your company can do to carry out a raffle that promotes your brand within the legislation? Follow what we have prepared for you! Understand if your campaign is a registered contest or a cultural contest There are lots of ways to run fun online contests without breaking the law.
However, it is necessary to evaluate
Well and understand exactly. What is intend with that campaign. What is being offered as a prize. – How the contest will take place. These details, despite seeming GMX Email List simple, make all the difference. When it comes to publicizing your campaign on Facebook. Instagram and other social networks. Before opting for a registered contest or a cultural contest . We separate the rules that govern each one of them. This way, you understand how your campaign can fit in and do it without any mistakes. Register with Caixa Econômica Federal Running an online sweepstakes is a creative.Way to promote your brand.But it requires attention to the rules for promoting contests. As we said above, any promotion involving a raffle requires registration with Caixa Econômica Federal.