To communicate, plan marketing strategies or even create an inbound marketing plan for a company, you need to keep in mind the definition of the target audience and the objectives of your business. Therefore, it is necessary to analyze which type of communication your company will adopt: B2B or B2C? If you were in doubt about the acronyms, we’ll clear it up for you. B2B and B2C Communication What is the difference between B2B and B2C? B2B communication, that is, Business to Business, is when companies do business with other companies. B2C, translated to Business to Consumer, is when a company sells directly to the final consumer.
It is very important to know the differences
Between these strategies in order to properly communicate with your created persona , as each one has different forms of service, strategies and marketing Car Bodies, Parts, Accessories Email List plans. These two types of model can be operated by the same company, as long as both adopt different approaches and ways of communicating with the customer. If we look at it from another perspective, B2B marketing is aimed at company executives and influencers, while B2C seeks to reach end consumers in order to make them loyal customers to the brand. Want to stay on top of all the tips and differences between these two universes? So keep following our post! How is consumer behavior? As previously mentioned, the two types of communication have different target audiences, therefore, they also have different behaviors.
B2B (Business to Business) Purchases made through
Legal entities, that is, by companies, are of a rational nature. Here the focus is on reducing costs, generating profit and increasing production, for GMX Email List example. Different from B2C, a manager. Buy a product or service because he thinks it is the “most beautiful” for that moment. In this case, it is quite common to use data and information to help in decision-making, since the corporate profile has a greater need to prove concepts and cost-effectiveness. While B2C end consumers are driven by emotion and desire, companies are committed to doing every possible analysis to secure their business.
