Downloadable content can be a valuable way for a company to promote its brand and drive traffic to its site. High-value downloadable content can also be a reliable and passive revenue stream when done correctly. Learn how to build a downloadable content strategy that reinforces your bottom line.
How to Create a Downloadable Content Strategy
Although it may be tempting to just start producing high-quality content, having a comprehensive strategy makes more sense. Whatsapp Number List This way, you can be sure you’re heading in the right direction and putting your time, energy, and resources behind content that will convert.
Fortunately, creating a downloadable content strategy is as easy as one, two, three! (And four, five, six.)
Step one: Identify your target audience
First and foremost, you need to know who the content is for. Audience research is essential when building any kind of content strategy, especially when you’re trying to get someone to download something.
Now, you may have already done some of this research for other marketing campaigns. However, it’s imperative to tailor that research to fit this specific strategy. Some questions to ask may include:
Why does this person want to download this content? Does it solve a problem or add value to their life?
How valuable is this content to our target customer?
Can this person get similar content from somewhere else?
At what stage of the buying journey is the customer when downloading this content?
By answering these questions, you can determine which pieces will fit into this strategy and which ones are better for other campaigns.
Come up with downloadable content ideas
There are many types of downloadable content, including e-books, webinars, tutorials, and more. Also, you can even repurpose old content and turn it into something downloadable. This option is ideal if you have a lot of material on your website that is mostly sitting in your post archive.
During this step, it’s imperative to understand which ideas will add the most value. Basically, don’t just create something for the sake of creating it. Instead, you should have a compelling reason for its existence.
Overall, write down a list of GMX Email List five, ten, or more ideas and flesh them out with some additional information or content structure