Trough the insights provided by the Dashboard. In general the discussion with management about the results achieved by marketing has been much more fruitful with the MRACE ® Dashboard. Summary Marketing is becoming fragmented the range of channels and technologies is becoming more diverse and companies operating environments are in constant change and pressure. Due to this turbulence the marketing goals metrics and KPIs derived from the companys strategy are a decisive part in deciding which
Means to respond to competitors
Masures and changes in customer behavior and technologies. In this way you ensure your companys competitiveness. If your company lacks goals a unified red thread and a clear action plan it is difficult to assess how successful we business lead have been in marketing. In this case the reporting of the results remains a mere compilation of figures on a monthly basis without a clear context and target levels. You should think of digital marketing like a game of chess instead of focusing on one piece and one move at a time you should think about the whole the importance of each piece in terms of the game and always many moves ahead. In the
Same way each digital
Marketing channel has its own task and significance in the digital marketing as a whole where marketing must be done in a planned goal-oriented and measurable way. This may be self-evident to you as a marketing decision-maker but justifying GMX Email List different things to the management requires a clear model for managing the whole MVG-MRACE® and a separate tool MRACE® Dashboard with which it is easy to present the results achieved by marketing. Dashboard in mind? Download our guide to learn how to report
