reader. These devices read alt tags out loud
. FURTHER READING Image SEO: 12 Actionable Tips (For More Organic Traffic) 8. Add internal links from other relevant pages Internal links are links from one page to another within your website. They’re used for internal navigation, allowing visitors to move from A to B. They’re important because they have a special role in SEO. Generally speaking, the more links a page has—from external and internal sources—the higher its PageRank. This is the foundation of Google’s ranking algorithm and remains important
today. Line graph showing URL Rating vs
. search traffic Internal links also help Google understand what a page is about. John Mueller says anchor text gives additional context Luckily, most CMSes add internal links to new webpages from at least one other page by default. This may be on the menu bar, on the blog homepage, or somewhere else. However, it’s good practice to add internal links from other relevant pages whenever you publish
something new. To do this, search Site
Audit’s Page Explorer for the topic you are searching for. In this example, I’ve entered the keyword “lsi” into the search box and set the dropdown to “Page text.” Page Explorer results with filters applied, via Ahrefs’ Site Audit This will find mentions of a keyword or topic on your site in the same way that a Google site: search would do. These are relevant places to add internal links. FURTHER READING
Internal Links for SEO: An Actionable
Guide 9. Cover everything searchers want Cell Phone Number List Belize to know Google wants to rank the best content for searchers, and that’s the content that covers everything they want to know. Here are a couple of ways to find out what those things might be: A. Look for common subtopics on the top-ranking pages You can identify common subtopics by opening two or three top-ranking pages, opening up Ahrefs’ SEO Toolbar, and clicking on the “Content” tab. I’ve run a search for “things to do in london,” and I can see that both the Tripadvisor page and Lonely Planet page mention the Tower of London as the top attraction to visit.
Here’s the content structure of the Tripadvisor page:
Tower of London in Tripadvisor’s content, via Ahrefs’ SEO Toolbar And here’s the same for the Lonely Planet page: Tower of London in Lonely Planet’s content, via Ahrefs’ SEO Toolbar We can see that the common subtopic between the two is the “Tower of London.” This is likely something searchers expect and want to see on a list of things to do in London because multiple top-ranking pages talk about it. B. Run a content gap analysis You can run a content gap analysis if you want to take things further. To do this: Paste the URLs of three top-ranking pages into Ahrefs’ Content Gap tool. Leave the bottom field blank and hit “Show keywords.” Ahrefs’ Content Gap tool Then, if you set the “Intersect” to “2,” this
shows queries that at least two of the targets rank for
. than one “Need Your Number”: More Than Just a Pickup Line – Exploring the Nuances of Sharing Your Contact Information page is already ranking for them. Content Gap report results, via Ahrefs’ Site Explorer There are 222 interesting variations here of “things to do in london,” such as “things to see in london,” “what to see in london,” and “must see in london.” This shows that sightseeing is one of the things searchers are interested in doing in London, and they want recommendations. These are just a few subtopics you can cover to make your content more thorough. 10. Get more backlinks to build authority Backlinks are votes of confidence in your website. They are