Develop a schedule for creating and promoting valuable content via social media or paid search results on Google. Specify specific platforms, tools that will be needed to run inbound campaigns and report results. Integrated marketing strategy – inbound plus outbound I briefly (?) discussed inbound marketing, indicating the stages of strategy development. After implementing all the assumptions, it is worth expanding activities: implementing new solutions. Adjusting the budget, responding to the needs of your potential and current customers.
Let your goal be an integrated strategy that gives
Measurable results. An interesting idea for expanding the campaign is the implementation of outbound marketing, in which the sender sends a clear message to the recipient. It is you, as a company, who seeks a potential customer, and not the phone number list customer for the information he finds from you (this is what happens in inbound marketing). Outbound online activities include cold mailing and LinkedIn campaigns. To expand your activities. Also use traditional forms of marketing such as outdoor, TV or radio advertising.
Your message will then reach
A very wide group of potential customers – no one can guarantee that the advertisement will not also cover those who are not interested in photovoltaics. But let’s not jump to conclusions. Outbound tactics are not disastrous – expanding the awareness of the recipients about the existence of. The brand may prove to be a very important element GMX Email supporting the strategy. Even if not all of them are interested in the advertised product at the moment. The key is an efficient combination of “in” and “out” – interpenetrating actions will reinforce each other. And then the probability of achieving the desired goal increases.