Flash Sales first became popular in the 2000s. Since then, it is considere as an excellent business strategy for online brands and sellers. But that doesn’t mean running a flash sale is easy. In fact, some companies have suffered huge losses due to failed flash sales and others owe their huge success to these flash sales. In this post, we’ll cover the heart and core of flash sales, how long they should run, when to run them, how flash sales can go wrong, and
what you can do to ensure the success of your flash sales campaign. What are flash sales As the name suggests, flash selling was here one moment and then it was gone. This is a type of sales promotion that brands and sellers offer for a limited time. If you have a lot of products,
flash sales are a great way to make short sales in just a few hours. But there are times when you need special preparation if you expect to generate more than ten times your usual sales in just a few hours.
How long does a regular flash sale last
The sweet spot for high clicks and best deals is 3 hours.
One of the keys to a successful flash sale is the length of time. We recommend short flash sales as they create a sense whatsapp mobile number list of urgency among buyers. This is supported by a study by Monetate which states that 50% of flash sale orders occur during the first hour of a promotion. Hence, customers are encouraged to act quickly due to FOMO.
If you are a seasoned brand, the best way to decide when to run a flash sale is to look at your historical data.
But if you’re just starting out, we recommend running flash sales at the following times of the year by default:
When is the best time to run a flash sale?
But if you run flash sales (coordinated with well-optimized ads) before the holidays, you have a chance to get ahead of the competition and even win some new customers. You will also be able to make room for new inventory. Hence, you will be able to increase your customer base before the start of the holiday season.
After the holiday shopping season, you will usually see an increase in order returns. To make up for your lost sales in this aspect, you can run a flash sale after the holidays are over. At the same time, it can also build customer loyalty if a previous flash sale customer makes a second purchase at a subsequent flash sale.
Apart from these two timing triggers, it is GMX Email List also important to run a flash sale every few months. Once you have gathered enough historical data, you can generate insights that will help you determine the best months to run random flash sales.